The Naked Marketing Company

(August 28 2010) FREE EVENT: Philip J Gwynne from The NAKED Marketing Company will be presenting “3 Things You Can Do In 3 Days To Improve The Bottom Line” – FREE knowledge transfer “taster session” to launch Pronet networking group in Halifax, West Yorkshire on September 15. If you’d like to join the session, please follow this link

(August 28 2010) A thought for all sole traders, owner-managers and anyone else struggling to “do it all” – - No matter how smart or strong you are, you can’t do it all yourself. Never be too proud to ask for help. Asking for help is a sign of strength, not weakness. Why deny others the chance to help you succeed?

(August 27 2010) Good to catch up with Nick Sturgeon over a beer at The Tramway, Saltaire yesterday.  Nick is a great “sounding board” and is full of excellent business development ideas. A really useful person to know and a thoroughly decent bloke.

(August 23 2010) The world is full of salespeople and their managers and their employers who all believe that they could and should be selling more - if they only knew how. There is no holy grail of selling. Because “selling” is not the answer! - From The NAKED Salesman (Or: How to STOP SELLING and get more people to buy more from you!), Copies available via enquiries@thenakedmarketingcompany.com

(August 23 2010) This week, we’ll be mostly working on a market research project within the construction and property industries… presenting our workshop Do It Yourself PR – how to gain valuable publicity and FREE ADVERTISING for your business … and the draft of The NAKED Manager – (Or: how to be an even better  manager than you already are) is due to be sent to the publisher’s. Advance copies can be ordered here for £14.99.

(August 19 2010) Just found out that there’s a late notice booking for our very popular workshop, Do It Yourself PR – how to gain valuable publicity and FREE ADVERTISING for your business. It’ll be on Wednesday August 25 (told you it was short notice!) 12.30-3.30p(ish) at ATL (Yorkshire) Ltd Centre for Enterprise.

(August 18 2012) Coming soon! “3 things you can do in 3 days to improve the bottom line” – new Workshop coming this autumn. Watch out for details of where & when. Or enquire via the link.

(August 17 2010) Working on some new marketing materials for a client

(August 16 2010) Have been invited to join a project to help school-leavers recognise, explore and utilise their talents. Seriously impressed and humbled by the life stories of the people I’ll be working with.

(August 16 2010) A thought for anyone who’s wavering about taking the “next step”: Where’s the satisfaction in only tackling things you know you’ll succeed at? (Comments, contributions click here)

(August 11 2010) Smart new business cards have arrived. Complete with misprint! Aargh!

(August 10 2010) The NAKED truth: Are books on “how to sell” a waste of money?

The airport bookstalls and business libraries are full of books about “how to sell”. But ask yourself:

• How can something you dip into during the train journey into work or read for a few minutes at lunchtime or turn to in the evening while you’ve got one eye on the telly… how can that teach you how to “do” selling?
• How can something written by a complete stranger… who knows nothing about you or your organisation or your products/services or your customers … how can that teach you how to “do” selling?
• How can something that’s written for a mass-market… one size fits all… how can that teach you how to “do” selling?

-          (From The NAKED Salesman (Or: How to STOP SELLING and get more people to buy more from you!), Philip J Gwynne (copies available via enquiries@thenakedmarketingcompany.com. Or follow this link…

(August 9 2010) Up & down the motorway to meet the local authority team that’s asked The NAKED Marketing Company to help produce its public-facing brochures, marketing materials, literature and Newsletters = some of our NAKED public relations services.

(August 4 2010) Off the noticeboard… Many people put off business decisions for fear of “getting it wrong”. But… if it’s worthwhile doing and you wait until you can do it perfectly, you run the risk of not doing it. Ever. (Got some business words of wisdom you’d like to share? Post it at HAVE YOUR SAY)

(August 1 20120) Happy new month! This week’s To Do list includes: Continued development work on a customer contact and retention programme, first stage concepts and “dummies” for new marketing collateral for a client + start research and write up of articles for an e-newsletter, and begin upgrading a client website to make it more user-friendly, interactive and likely to generate more sales. Plus, couple of business meetings/network events to attend and a get-to-know-you meeting with a data list company

(July 29 2010) Business thought: Anything worthwhile doing is worthwhile doing badly. Or else it isn’t worthwhile doing.

(July 16 2010) My internet connection has been down all week. Been a bit like being locked in a windowless cellar…you know the world is still going on outside but are unable to communicate with it. Or it with you. Thank goodness The Bloke came yesterday and restored the connection!

(July 10 2010) Busy week ahead – 3 x  workshops planned on Hold the front page! – how to get valuable publicity and FREE ADVERTISING  for your business; also, preparing Unleash your inner sales star! Workshop for Bradford Chamber… and hope to squeeze in a networking lunch, Wednesday. Always an excellent curry!

(July 4 2010) Read all about it! Our workshops about how to get more people to buy more from you are profiled in the current issue of Better Business Focus magazine. The article, titled “Read your client’s mind and make more sales” is about thinking like the customer. It applies to: Business Owner/Managers, Sales Directors/Managers. Main slant: Don’t lose sight of the basic truth, you are a customer as well so think like one to make the sale.

(July 1 2010) What we’re working on right now;

• designing a bespoke customer re-connect programme for a health & safety equipment suppliers
• a proposal for direct mail and publicity support for a logistics operation
• an enquiry from a restaurant about how to increase customer numbers and repeat visits.

 

  

(June 23 2010) New retail workshop launched at Retail Week in Leeds: How to transform your retail business into a “customer magnet”. Lots of positive feedback. Now the big job –marketing it to other retailers. So… if you know of any retailers who are greedy for more sales, please send them my way. 

This workshop overs three principle business-growth areas for retailers:-

1. How to stopping passers-by from passing-by and attract them into your premises
2. When they’re in your premises, knowing & using the proven techniques that’ll convert them from “just browsing” to “just buying”.
3. Giving them a customer experience that’ll bring them back for more… again and again. And, bring their friends, family and work mates with them.

This  highly informative and practical workshop will be presented jointly by Specialist retail trainer Helen Goodwin from Made You Look! Visual Display Training and Philip J Gwynne from The Naked Marketing Company. 

(June 14 2010) Now available – The NAKED Salesman (Or: how to STOP SELLING and get more people to buy more from you!) by Philip J Gwynne – the book for anyone who sells for a living. And for people who manage people who sell for a living. And for people who run businesses that employ people who sell for a living.

But it’s not a book about how to sell!

It’s about how to repeatedly and deliberately create the circumstances in which people actively want to buy what you’re selling.

“Far better than any dull instructional book. (Philip J Gwynne) has done a wonderful job of creating a book that’s practical as well as fun to read. Without a doubt, he knows his stuff.”  – Lynda, professional book critic

 “I’ve started reading your book and I’m very impressed so far! I think it is engaging and a real page turner!  I like the no nonsense approach which builds trust with your audience immediately. It’s also very different from anything I’ve read so you have a real advantage.” – Joanne, business director

This 190 page, pocket-sized guide to how you can get more people to buy more from you includes  sections on:

• What’s happening in your business right now to bring about a sale?        
• What if the nearly-a-customer DOESN’T complete their purchase?          
• Converting “Just looking” into “Just buying”                                                                       
• Why “Salesandmarketing” is the downfall of many a good business
• The sale isn’t over when it’s over
• Meeting and greeting and finding future customers       

And (as they say) much, much more!

Philip J Gwynne’s The NAKED Salesman (Or: how to STOP SELLING and get more people to buy more from you!) will show you how to attract more people to your goods or services and then persuade them to buy from you. It’ll transform your approach to “selling” completely and forever!

£14.99 per copy from enquiries@thenakedmarketingcompany.com

Look out also for the next book in the “Naked” series, NAKED Marketing (Or: how to make sure your marketing is working) out later this summer.

(June 9 2010) Ran a workshop in how to handle the media interview for lecturers at a University in the north of England.  The University wanted to “train up” its specialists in how to handle and make the most of media interviews that were aimed at a the general public rather than a knowledgeable class. The answer was to put its specialists on an in-house media training workshop presented by Philip J Gwynne.

(June 7 2010) Won  the tender to provide communications services to one of the UK’s top 6 local authorities.  The project will focus on improving their written documents – all their flyers, leaflets, letters, brochures, marketing materials etc.

 

(May 24 2010) Called in to provide training in handling media interviews to senior managers in a major High Street bank and financial services provider. So that they can start to tell more positive stories about the financial support they’re providing, to an (at best) cynical and (at worst) downright hostile media. There’s also talk of providing further training in making Powerpoint presentations and in how to handle Q&A panels in front of financially-savvy audiences.  

(May 21 2010) Just presented a “successful sales & selling” workshop to business managers and owners in Bradford. Extracts from the portfolio of workshops on “How To Get More People To Buy More From You”. 

 

Our catalogue of business growth workshops spring-summer 2010 is now available.

There are 15 half-day or full-day workshops to choose from, designed for managers and owners who want to ensure they’re maximising their revenue and profit potential.

Our spring-summer 2010 programme includes “hot topics” that managers have told us they want some help with in their business right now, including:

• How to convert people from ‘just browsing’ to ‘just buying’
• “Unaccustomed as I am”  – how to be a confident and effective presenter
• “How to STOP SELLING – and get more people to buy more from you!”

Why not send for a copy?