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Sep » |
Archive for June, 2010
September Events – Plan ahead!
Are you planning ahead for your business-growing activities beyond the holidays? We are running 4 OPEN WORKSHOP events in September where you can meet, network and learn with fellow business professionals who’ve faced the same kind of challenges and issues in their businesses as you have in yours…
Unleash your inner sales ‘star’!
Get more people to buy more from you… WITHOUT NEEDING TO “SELL” TO THEM
Thursday September 16 2010 @ The Gumption Business Centre, Bradford
This ½ day workshop will cover
- Anyone can be a “natural” salesperson. Given the right direction and encouragement.
- How to harness the “natural” salesperson in yourself and your staff… and so make the most of every encounter with a customer or someone you want to be a customer
- How and why people buy stuff… and how to use that understanding to let them buy more stuff from you.
Unleash Your Inner Sales Star! is for:
- Business owners and managers who have to be the sales person, but who don’t have much knowledge, experience or training in how to sell
Click here for more info. Or you can reserve your place here. Places must be reserved by September 10
“MIND YOU OWN BUSINESS!” – How to “re-tune your thinking” to achieve outstanding business success
For the first time in Yorkshire, two inspiring business speakers come together to present one truly unique and memorable business event
Thursday, September 23 2010 3.30pm-7.30pm. Where: GRID*, Low Moor Business Park, off M606, Bradford South.
Renowned motivational speaker and clinical hypnotherapist Gary Blonder – the only hypnotherapist registered with Bradford Chamber of Commerce - presents: Banish the doubt that’s stopping you from succeeding! Plus, award-winning marketing and business growth specialist Philip J Gwynne presents: How to “read the minds” of customers so that you can get more people to buy more from you
For more info, follow this link. You can reserve your place here. Places must be reserved by September 20
How to transform your retail business into a “CUSTOMER MAGNET”!
Designed for any retailer who is hungry for more sales, this half-day workshop offers one of the most comprehensive business growth workshops to help retailers to sustain and grow their business.
Session 1 is about how to attract people into your retail premises. Session 2 is about how to persuade people to buy from you once they’re in your premises
How to transform your retail business into a “CUSTOMER MAGNET”! is for Business owners and managers in retail businesses who want to make the most of every encounter with a customer, or someone they want to become a customer.
Provisional dates: September 27 2010 12.30-16.30 & September 30. *Dates subject to confirmation. Enquire at ATL (Yorkshire) Ltd Centre for Enterprise.
For other enquiries and to reserve your place(s), click here. Or email enquiries@thenakedmarketingcompany.com
A few places remaining for…
August 24 12.30-4pm. Carlisle Business Centre, Bradford
“Unaccustomed as I am…” – how to become a more confident and effective presenter and public speaker
Overcome the fear of public speaking and learn the tried, tested and trusted tools and techniques to give more confident and effective presentations that promote your business… and your own personal “standing” among fellow professionals, business groups, employees, customers and people you’d like to become.
“Unaccustomed as I am…” – how to become a more confident and effective presenter and public speaker is for any business person who needs to present to: Clients and prospective customers, Business meetings, business pitches, Boards, staff, shareholders; Conventions, exhibitions, sales conferences, networking groups; After dinners, events and formal occasions… and similar.
When: Tuesday August 24 2010. 12.30am to 4.00pm. Where: Carlisle Business Centre, Bradford, West Yorkshire.
How much: *£40 per delegate Grid members. £49 for non-members.
*Interested? Click here to ask for more info or to reserve your place(s). OR CALL THE BOOKING HOTLINE 01274 413180. Please reserve places by August 20.
In case of emergency, get Naked!
R—– specialises in supplying fire alarms, CCTV, security equipment and similar health & safety and protection products. They’ve been around for 25 years and have a list of past customers as long as your arm. But they realised that most of their sales came from past relationships and word of mouth. Which is great – expect it meant they were almost entirely dependent on the goodwill of others for their income and business … and that sales enquiries and orders were being largely obtained reactively and by “good luck” rather than proactively and “on purpose”.
They asked The Naked Marketing Company to conduct a business review, which identified a number of action areas:
- The need to put into place a customer reconnection and retention programme
- Upgrading product /corporate literature and marketing materials
- Producing an on-line Newsletter
- Promoting the company through Publicity and Public Relations.
“Our first priority is to help design and develop a bespoke programme of customer reconnection follow ups, which can be integrated into the day-to-day sales support and operational activities of the business,” explains The Naked Marketing Company director, Philip J Gwynne. “This programme could be extended to include some pre-sales activities designed to attract and produce sales enquiries from people they’d like to become customers.”
Lecturers take lessons in media skills
H—– is a University in the north of England. The teaching staff includes leading authorities in subjects such as history, geography, sports psychology and social policy. The University wanted to put promote its in-house expertise to the media, particularly TV and radio. To do this, it needed to “train up” its specialists in how to handle and make the most of media interviews that were aimed at a the general public rather than a knowledgeable class.
The answer was to put its specialists on an in-house media training workshop presented by Philip J Gwynne. The workshop showed them how their knowledge and expertise could be turned into a “free ad” for themselves, their subject and their employer.
Dr MK said: “Better than a previous course I have done – mainly because theory and practice were well integrated with lots of opportunity for practice and feedback”.
DC said: “Excellent programme which kept my interest and gave me all the basics I need to handle the media. Very enjoyable!”
If YOU would like to learn how to promote and grow your business for nothing (or next to nothing!)… and get valuable publicity and FREE ADVERTISING for your organisation, you can either join an open workshop for a mutual learning experience where you can meet, network and learn from fellow business professionals who’ve faced the same kind of challenges and issues in their businesses as you have in yours… or arrange a discreet in-house full day event tailored to the specific needs and aspirations of your business and your people.
“Better than a previous course”
“Better than a previous course I have done – mainly because theory and practice were well integrated with lots of opportunity for practice and feedback” - Dr MK, University lecturer, on our media & presentation training.
“Excellent programme”
“Excellent programme which kept my interest and gave me all the basics I need to handle the media. Very enjoyable!” – Davide C, professional fundraiser