NAKED SALES DEVELOPMENT

Getting people to buy from us has nothing to do with selling to them! 

In fact, the way we try and “sell” to people could be the very thing that’s getting in the way of selling more, earning money, making profit and sustaining and growing the business. 

Developing sales is all about CREATING THE CIRCUMSTANCES IN WHICH PEOPLE ACTIVELY WANT WHAT YOU’RE OFFERING.

So that customers and potential customers come to you. 

Actively, willingly and happily. 

Time and again. 

And, just for good measure, recruit their family, friends, neighbours and colleagues as additional customers on your behalf. 

Our services include:

• Customer acquisition and retention
• How to get more people to buy more of what you’re selling
• Marketing & Sales strategies
• Understanding buyer behaviour
• Converting “just looking” into “just buying”

Why not let us take a look at what’s happening in your business right now to bring about sales… or lose them?

 

Workshops & Training:

NEW WORKSHOP! 

How to transform your retail business into a “CUSTOMER MAGNET”!

For any retailer who is hungry for more sales!

(Half day workshop. Also available as in-house training)

Question: How can the small, independent retailer compete against the “big boys” – the supermarkets, out-of-town retail parks and the High Street multiples?

Answer:

1. Stop passers-by from passing by and get them into your premises
2. Convert them from “just browsing” to “just buying” when they’re in your premises
3. Give them the kind of customer experience and customer service that brings them back for more!

You will learn how to do all three at How to turn your retail business into a CUSTOMER MAGNET! – one of the most comprehensive retail skills workshop designed especially to help small-scale retailers to SUSTAIN & GROW their business.

 How to turn your retail business into a CUSTOMER MAGNET! will show you how you can fight back against the competition with techniques and processes:

• that are tried, tested and trusted (so you know they’ll work)
• that require no specialist skills or training, equipment or software (so anyone can do it)
• that need cost nothing (or next to nothing!) to introduce into your business

Session 1 will give you tips and techniques designed to attract people into your premises with

• Visual Display – Attracting attention and turning heads
• Display “Rules” & Composition
• Props, Signage, Colour, Lighting, etc.

It’s presented by Helen Goodwin from Made You Look! Visual Display Training , one of the UK’s leading visual display trainers and window dressers.

Session 2 is about how to persuade people to buy from you once they’re in your premises and includes:

• The right questions to ask your visitors … and the questions you must NEVER ask!
• How to “read the buyer’s mind”!
• How to move people on from “just looking”

It’s presented by Philip J Gwynne from The Naked Marketing Company, who is an award-winning authority in marketing, promotion and business growth strategies.

Who should attend:

- People in retail sales – Managers in retail businesses who want to achieve the best possible results from their sales and marketing operations – Business owners and managers who want to make the most of every encounter with a customer, or someone they want to become a customer

By the end of the workshop, delegates will:

• Be able to make the most of their shop window/High Street presence with impactful, attractive, high visibility displays and merchandising
• Be better equipped to make the most of every encounter with a customer, or someone they want to become a customer
• Have a deeper understanding of what goes on “inside” a potential customer’s mind during the buying process… and be able to use that understanding to gain that person’s business
• Understand the importance and practical applications of “customer service”

How much: £99* per delegate. *Bring a delegate, colleague or friend @ £99 and get your own place for only £49. For details of the next How to turn your retail business into a CUSTOMER MAGNET! event, check out our Events & Workshops calendar over on the left OR, if you’d like to discuss tailor-made workshops/training exclusive to your business, then please contact us here.

 

2010 MASTERCLASSES:  “How to STOP SELLING – and get more people to buy more from you!”

(Full day workshop. Also available as in-house training)

• Anyone can be a “natural” salesperson. Given the right direction and encouragement.
• We are all naturally capable of repeatedly CREATING THE CIRCUMSTANCES IN WHICH PEOPLE ACTIVELY WANT WHAT WE’RE OFFERING. It’s just a case of recognising this ability in ourselves and our people and “letting it out”.
•      “How to STOP SELLING – and get more people to buy more from you!” will show you how to harness the  “natural” salesperson in yourself and your staff… and so make the most of every encounter with a customer or someone you want to be a customer…
•      … and so save time, effort and money on sales training that could be teaching your people how to FAIL at selling!

 Who should attend: 

- Business managers who want to RECRUIT more customers and MAKE MORE SALES - People who manage or employ salespeople - Salespeople who want to improve their “selling” performance 

How much: £99* per delegate open workshop. *Bring a delegate, colleague or friend @ £99 and get your own place for only £49. As in-house training £199 per delegate maximum 10 delegates. For details of the next workshop, check out our Events & Workshops calendar over on the left. Or find out more and reserve your place(s) via this link

   

2010 MASTERCLASSES: “The most frequent excuses that salespeople give for losing a sale” 

(Full day workshop. £99. Also available as in-house training @ £199 per delegate – maximum 10 delegates)

THE WORKSHOP YOU MUST NOT LET YOUR SALES STAFF ATTEND! 

• Have you ever wondered if your sales people could be selling MORE?
• Are your salespeople telling you when they’ve lost a sale – and why?
• Have you ever noticed that, when salespeople fail to make the sale, it’s never their fault!
• Would you like to learn what the salesperson REALLY means when they tell you why they didn’t make the sale!

Who should attend: 

- Business managers who want to achieve the best possible results from their sales operation - People who manage salespeople - People who run businesses that employ salespeople 

But DON’T LET YOUR SALES STAFF ATTEND this workshop! 

How much: £99* per delegate. *Bring a delegate, colleague or friend @ £99 and get your own place for only £49. For details of the next workshop, check out our Events & Workshops calendar over on the left. Or find out more and reserve your place(s) via this link  

 

What’s happening right now in your business to MAKE SALES HAPPEN? Or LOSE them?

(Full day Workshop. £99 per place)

• Do you have procedures in place right now that help people to buy from you?
• Or could you be scaring would-be customers away?
• How to spot any “holes” in your sales process that give people reason not to want to buy what you are offering
• The 3 things that must happen to bring about a sale.

  Who should attend: 

- Business managers who want to achieve the best possible results from their sales operation - People with responsibility for “sales” - People who manage salespeople 

How much: £99* per delegate. *Bring a delegate, colleague or friend @ £99 and get your own place for only £49.  For details of the next workshop, check out our Events & Workshops calendar over on the left. Or find out more and reserve your place(s) via this link  

 

How to convert people from ‘just browsing’ to ‘just buying’

(Half day-Workshop. £49 per place. Also available as in-house training @ £99 per delegate – maximum 10 delegates)

•  The 3 things that must happen to bring about a sale.
• Getting past “just looking”.
• The “X-rated” sales approaches that are guaranteed to KILL a sale!
• Why questions are the answer!
• Where is your next sale coming from?

 Who should attend: 

- People in retail sales - Business managers who want to achieve the best possible results from their sales operation - People with responsibility for “sales” – People who manage salespeople 

How much: £49* per delegate open workshops. For details of the next workshop, check out our Events & Workshops calendar over on the left. Or find out more and reserve your place(s) via this link  

 

“How To Get More People To Buy More Of What You’re Selling” Workshops from The NAKED Marketing Company offer a profound insight into how and why people buy stuff… and explain in simple, straightforward, no jargon terms, how to use that understanding to: 

repeatedly and deliberately create the circumstances in which people actively want to buy what you’re offering. 

“How To Get More People To Buy More Of What You’re Selling” Workshops will help you grow and develop your business in a planned, deliberate, predictable and sustained way that will increase sales revenue and profits day after day, week after week. 

 

Support & aftercare:

We offer on-going Sales Development aftercare and support to help you SUSTAIN & GROW YOUR BUSINESS. We also offer a FREE marketing and business development review to help you assess where you are right now with your sales and marketing activities… and how you can get to where you really want to be. Your initial consultancy/evaluation will COST YOU NOTHING*. So why not contact us now and let us take a look at what’s happening in your business right now to bring about sales… or lose them?

*Travel expenses are charged at cost for reviews conducted more than approx 1 hour

travelling time outside central Leeds.

Such expenses are reimbursed out of our first month fee.