The Naked Marketing Company

H—– is a University in the north of England. The teaching staff includes leading authorities in subjects such as history, geography, sports psychology and social policy. The University wanted to put promote its in-house expertise to the media, particularly TV and radio. To do this, it needed to “train up” its specialists in how to handle and make the most of media interviews that were aimed at a the general public rather than a knowledgeable class.

The answer was to put its specialists on an in-house media training workshop presented by Philip J Gwynne. The workshop showed them how their knowledge and expertise could be turned into a “free ad” for themselves, their subject and their employer.

Dr MK said: “Better than a previous course I have done – mainly because theory and practice were well integrated with lots of opportunity for practice and feedback”.

DC said: “Excellent programme which kept my interest and gave me all the basics I need to handle the media. Very enjoyable!”

If YOU would like to learn how to promote and grow your business for nothing (or next to nothing!)… and get valuable publicity and FREE ADVERTISING for your organisation, you can either join an open workshop for a mutual learning experience where you can meet, network and learn from fellow business professionals who’ve faced the same kind of challenges and issues in their businesses as you have in yours… or arrange a discreet in-house full day event tailored to the specific needs and aspirations of your business and your people.

The Naked Marketing  Company won the tender to provide communications services to one of the UK’s largest local authorities.  Specifically, the project will focus on improving their written documents – all their flyers, leaflets, letters, brochures, marketing materials etc.  The authority has identified their thousands of documents sent to ratepayers every year as an important means to “highlight the range of quality services and products we offer to residents”.

“We want to increase the satisfaction in our services so as part of wider campaign work, we need to develop and deliver campaigns linked to our services’ objectives and the needs of residents.”

H—- is a major High Street bank and financial services provider. H—- ‘s reputation and image have been damaged by the economic downturn,  for which many people blame the banks. The Naked Marketing Company provided training in handling media interviews to senior managers in the mortgage side of the business, so that they can start to tell more positive stories about the financial support they’re providing, to an (at best) cynical and (at worst) downright hostile media. There’s also talk of providing further training in making Powerpoint presentations and in how to handle Q&A panels in front of financially-savvy audiences.

W— is a dance lessons business. After a free consultancy, The Naked Marketing Company showed the owner how to exploit the publicity and public relations potential of the business