The NAKED Marketing Company

S—- is a supplier of healthcare products in a niche but highly competitive market where competition includes, for example, international pharmaceutical companies.

S— has called in The NAKED Marketing Company to help it build market share through a raft of marketing communications initiatives including:

• developing a series of “touch points” with customers
• A programme of direct marketing/direct mail that would become a regular and repeated activity, like the heartbeat of the company.
• a quarterly newsletter
• a pre-planned programme of publicity/PR opportunities going forward across the business overall but also focusing on specific products and initiatives
• regular website content updates
• use of Social media

As “optional extras”, we’re suggesting video content on the website, which will allow them to vocalise the company ethos in a powerful, attention-grabbing, personal and engaging way that connects 1 to 1 with site visitors. 

+ support with exhibitions, conferences, seminars and similar

+ brochures and printed marketing materials because, even in these instant, click and go, interactive and website dependent days, brochures, product portfolios, price lists, corporate literature and similar printed materials are valuable marketing and sales aids as part of the wider marketing mix.

*PS. I’ve been helping organisations grow and prosper through this kind of support for over 20 years. All kinds of organisations in all kinds of businesses. Whatever line of work you’re in, however big or small your enterprise, I can almost certainly help you to promote and grow your business with value-for-money support.