The NAKED Marketing Company

NAKED MARKETING SERVICES

It sets my teeth grinding when “Sales” and “Marketing” are lumped together like they were the same thing, like they were interchangeable. They’re not!

Selling is all about making the sale, getting the order, exchanging goods/services for money. It’s all about instant gratification. It’s about now. “Sales” is a quick wham, bam, thank you ma’am and move on to the next sale.

Marketing is about planning and strategy. It’s about laying the foundations for future gratification. “Marketing” is a slow, careful seduction leading to a deep, meaningful and mutually satisfying relationship with the customer.

Marketing is everything you do to attract the people whom we want to buy from us and spark their Interest in what we have to offer. Sales is about converting that interest into money.

The NAKED Marketing Company designs, develops and delivers marketing campaigns to help you sustain and GROW YOUR BUSINESS.

From creative concept to completion, we will provide as much or as little support as you feel you need. From MANAGING AND DELIVERING YOUR CAMPAIGNS so that you are free to run your business… to providing HANDS-ON SUPPORT to an existing project:

• Marketing campaigns designed and delivered
• Customer acquisition and retention strategies
• Direct marketing and direct mail/email
• Brand development
• Business growth strategies
• Websites. 

*We also run “how to do” Marketing Workshops to help business managers design and apply campaigns that grow the business – and profits – in a planned, deliberate and sustained way. Check out the Forthcoming Events calendar on the left << for news of upcoming Marketing Workshops.